Sustainable Baby & Toddler Clothing for Little Explorers
Soft Beginnings Out Now
RSVP For Our 1 Day Pop Up At New Bahru Here
Soft Beginnings
The first chapter in our story.
A collection woven for the earliest days, for sleepy mornings, new routines, and the quiet wonder of growing together.
Soft Beginnings is made with breathable fabrics, natural textures, and gentle details,
designed to move with your little one through first steps, first laughs, and all the moments that become memory.
Rooted in slow fashion and small-batch care, this collection honours the beauty of simplicity
and the tenderness of starting small. Because every story begins somewhere.
And ours begins here - with softness.
Janiel Mattan has always been more than just a name. It is a promise to create pieces that matter — to craft not just products, but quiet companions for life’s most precious years.
Explore The Collection
Soft Beginnings is our reimagined promise to create with care: timeless pieces made from gentle, sustainable fabrics — designed to hold your baby in softness, and your family in love. Each piece tells a story of simplicity, comfort, and connection — crafted in small batches, always with the earth in mind.
What Matters to Us
Sustainable
Designed with intention, made in small batches. We create thoughtfully to reduce waste and honour every thread.
Soft
Gentle on delicate skin. Each piece is made to comfort, cuddle, and move with your child’s every moment.
Eco-Friendly
Our fabrics are kind to the earth — from natural fibres to mindful packaging.
